Sunday, January 27, 2019

Top 10 Best Google Tag Manager video tutorials

Before getting into Google Tag Manager, let's understand what is a tag? A tag is a piece of code which are placed on the website to collect user behavior on the website and send it to third-party reporting analytics like Google Analytics and used in digital marketing.

For example:
Google Analytics tag, Facebook marketing tag, Adwords tag, AdRoll marketing tag

Why Tag Manager?
It is very difficult to manage multiple tags on the website because if anything goes wrong on deployment, the website visitors will 404 error page on the website. Tag Manager aims to simplify the deployment and maintenance of JavaScript tags. 

What is Google Tag Manager?
Google Tag Manager is one of the popular tag management systems to manage JavaScript and HTML tags used for tracking and analytics on websites

Alternatives of GTM’s
  • Adobe Dynamic Tag Manager
  • Tealium IQ
  • Ensighten Tag Manager
  • Tag Commander and etc,
There are many tutorials to learn about Google Tag Manager online. Out of them, below are top 10 video tutorials to learn Google Tag Manager step by step:

Prerequisites: You don't any programming language or any prior knowledge to learn Google Tag Manager but having knowledge of Javascript, CSS, and HTML is added advantage. 
Top 10 Best Google Tag Manager video tutorials
Top 10 Best Google Tag Manager video tutorials

Google Tag Manager (GTM) Training Course - From Zero to Hero

This tutorial is one of the popular tutorials to learn GTM. In this tutorial, the instructor begins with explaining the basic fundamentals of tag managers, how to sign up for Google Tag Manager and then walks you through the GTM interface, then shows how to integrate Google Analytics and Google Tag Manager, setting up the tracking external link and button tracking in GTM and integrating the GTM with Wordpress. The instructor shows how to use dataLayer, then shows how to push dynamic values and custom event in DataLayer, Conversion tracking and installing other retargeting pixel using GTM and much more. 

Analytics Academy - Google Tag Manager Fundamentals

This video tutorial is offered by Google to help the students to master in digital marketing. This video tutorial helps to understand the digital marketing landscape. This video course walks basics of the digital marketing concepts and also covers AdWords Fundamentals, Search Advertising, Display Advertising, Mobile Advertising, video advertising, Shopping Advertising and tools, and best practices to grow the business. The video tutorial is available for free. Google tag manager fundamentals are also covered in this video tutorial

Google Tag Manager with Facebook & Google Remarketing Tags

This tutorial is specifically to understand how to install the Facebook and Google Remarketing tags on the Wordpress website. In this tutorial, the instructor starts introducing with Google Tag Manager (GTM) interface, how to work with auto tracking events, then explains how to track Form Submissions, File Downloads, Link clicks, Button Clicks etc. conversion tracking, Google Analytics Tracking, Facebook Remarketing tags, etc,. 

If you're looking for a quick crash course then I recommend referring to this tutorial, here, the instructor provides a brief introduction to the Google Tag manager. This tutorial is best suitable for beginners.

Google Tag Manager Tutorial

This tutorial is offered by Measureschool and this tutorial consists of over 7 lessons which will give you a brief introduction to the Tag Management tool and give you how to use Google tag manager correctly.

Google Tag Manager 2018: Crash Course

This tutorial gives you a comprehensive overview of Google Tag Manager and the instructor explains the concepts with practical examples. The instructor starts with explains how to create a GTM account, how to create Tags, Triggers, Variables in Google Tag Manager and then explains how to integrate it with Google Analytics, Event Tracking, trigger filtering, etc,. The instructor shows how to monitor tags and debug tagging implementations. The tutorial is best suitable for beginners and developers. 

Google Tag Manager Tutorial (COMPLETE STEP-BY-STEP GUIDE)

This tutorial is presented by Metric Mogul YouTube channel. The instructor has divided this tutorial into two parts. In the first part, the instructor covers basic fundamental concepts on Google Tag Manager such as creating an account, container, variables, triggers, and much more. In the second part, the instructor covers all the advanced concepts and it is not available for free. you need to pay for it. 

Google Tag Manager

In this tutorial, you will learn how to create accounts, working with multiple accounts and how to create multiple containers, then the instructors show how to install a container on WordPress (CMS),  how to use the Google Analytics built-in tags in GTM, what are variables and how to work with variables, Creating triggers, how to manage Control version, Debugging your tags, Using custom HTML tags, etc,.

Complete Guide of Setting up Google Tag Manager

In this tutorial, the instructor walks you through how to install Google Analytics, Google Ads, and Facebook Ads remarketing and conversion tracking codes tracking on your website using the Google Tag manager. The instructor also shows how to send Events to Google Analytics, Facebook and AdWords using Google Tag Manager

From every video tutorial, you will learn something new, so I believe that the more you explore, the more you learn

Happy Learning:)